Cat Leader is a new family of high-quality natural cat litter products from Geohellas. The family consists of 8 variants (classic, classic with wild nature aroma, clumping, clumping with wild nature aroma, each in 5kg and 10kg bags), which are exported to more than 15 countries and are available exclusively from pet shops and veterinary clinics. The product’s philosophy can be summed up in a simple phrase: the leading choice for happy cats. And this is precisely the philosophy applied in all the branding for the product – from the design of the logo and the choice of name to the packaging design. The name Cat Leader connotes the premium quality of the products and is a play on the English “cat litter”. The logo, created through the typography, suggests quality and leaves visual space for the star of the product pack, a cat! For the packaging graphics we made an equally abstract but effective choice, which also distinguishes the products from the competition, using the image of an imposing, contented cat combined with bold blocks of colour.

Green Design Festival biennial, open-air festival taking place in Athens, which examines the repercussions of climate change through the prisms provided by the different fields of design. The main concept of the campaign is that being “green” is a choice and a responsibility and this is what the plain typographic approach of the phrase “I see green” denotes. Graphic abstraction also serves the point that ecology is economy. The color “green” is absent from all communication tools and the colors used in all executions, were selected based on their minimum level of hazardous metals (barium & copper).
 

For the press conference a press kit was designed, which emphasized the reuse of materials and the ecological value of an economically produced printed piece: an A3 envelope was turned into a bag to enclode the programme of the festival, which was sewed manually by volunteers. For the signaging of the exhibition space, used newspapers were recycled and converted into pulp manually, greek and latin letters were designed anew and eventually became 3D pulp typography to signage all different areas, as well as a proposal for a sustainable & creative communication.

Logotype design and creation of a series of communication and promotional tools for the Taste for Justice project, for Amnesty International Greece.

Taste Like Greece is an initiative from the Hellenic Foreign Trade Board, designed to promote Greek F&B products internationally. The exhibitors’ catalogue for Greece’s participation in Sial 2012 (Paris) is designed in way that apart from being a repository of contact details, wishes to underline the quality of Greek products and Greek producers seeking their share of the global market. Bound in the style of classic seventies cookbooks, the catalogue is abstract and lean, almost colourless, with a custom-made cliché without printing for the cover illustration. The catalogue was distributed free to visitors and exhibitors at Sial.

Design of the identity of the programme “Critical Behaviours: the key to our safety” for the building materials company Lafarge. The aim was to encourage safe behaviour among employees of the company, which is a pioneer in prioritising health and safety, through innovative but users-friendly illustrations of important rules & behaviours to be followed.

The Hellgate Photography is a production company based in New York, functioning as a collective and as a unique syndication platform, which discovers and represents compelling art inspired by music. This poster is the first in a series and its aim is to introduce the work of photographer Nina Robinson to the clients of the Hellgate. Instead of showcasing photographs, a custom illustration is designed inspired by the work of Robinson, which is characterized by visual simplicity and strong narrative. The main concept is to introduce each photographer via a custom illustration, which recalls the idiosyncratic philosophy of the Hellgate Photography.

Greece's national brand for the promotion of Greek products internationally created for HEPO (Hellenic Foreign Trade Board). The logo is made up of two simple circles: two disks of life, one enclosing the other, the same way life encloses taste. Inspired by every corner of Greece, by every kitchen, by the joyful moments of our people, it symbolizes a plate, the table around which the family gathers, the Sundays of the Greeks, the circle of friends. The main ideas conveyed in all applications (from the t-shirts and memorabilia to the environmental graphics for trade shows and the exhibitors’ catalogues) is that despite of the crisis, Greek producers are trustworthy and that Greek products are of high quality and deserve a share in the international markets.

Environmental graphic design for the art exhibition on art nouveau and modernity, called “Paris 1900” organized by the National Gallery of Greece and designed by architect Loretta Gaitis. Re-inventing typographic and graphic elements of the 19th century, a new visual language was created recalling the optimism and prosperity of the time.

A group show by 80 Greek artists organised by the Hellenic Ministry of the Environment. The logo is a symbol of synergies: art+nature, artists+the environment, art+the State. The plus (+) symbol is the connective tissue and a positive force. Custom typography was inspired by geometric symbols found both in nature and in art. Using environmental friendly papers and printing methods, this project brings together art and graphic design in an eco-conscious manner. All papers are 100% recyclable and are used in an eco-nomic manner: the envelope is the invite and it includes the programme. The catalogue has two parts: handwritten poems and the artworks underlining the concept of synthesis.

The design of the logotype is based on real blueprints of WORKINPROGRESS architects. Using elements of the blueprints and abstract spatial symbols, the monochromatic logo created, represents the progress and concept behind materialized works of the architects.

Environmental graphics design for the IDEA | TOPOS citizens information stand at the 1st Pan-Hellenic Place Marketing & Branding Conference (March 2012, Volos). The stand, a natural point of connection between members of the public and the topic of the conference, was located on Volos beach inside an outdoor inflatable construction.  The area had to be signposted outside and inside, where zones for different activities had to be created through signage alone. The public also had the opportunity to observe the proceedings by live streaming and find out more about applied examples of the subject of the conference (city branding, place & city marketing, architecture, urban design, graphic applications etc.) from audiovisual material and books. The signage was designed on the basis of a stencil system created and implemented in situ in collaboration with volunteers working by hand.

The brief called for a total graphic intervention in the underground parking space of a private village of summer houses on the island of Naxos. The location and architecture of the residencies was to be represented through the theme of “sea life”. One different sea creature character was designed residence and consequently per parking space parallel to the depiction of the main theme. The overall design was implemented manually throughout the space, with the use of mural, custom-made stencils.

Design Greece is an initiative of the Hellenic Foreign Trade Board (HEPO) for the national promotion Greek design. The concept of the design for the exhibition space was to visually engage designers and prospect clients through the use of keywords denoting mutual benefits within a white cube gallery where best practices were showcased. Accordingly, the catalogue is a 360o view item may be read from both sides, denoting a cohesive quality: the internal dynamism of the industry and the organic connection between design services and successful businesses.

A construction company with three core values: professionalism, simplicity, and quality. The design of the corporate website is based on these values and emphasizes on functionality and detailed presentation of the company’s works.

Visual identity and envirtonmental graphic design for the solo show of iconic Magnum photographer, Guy Le Querrec, in Technopolis, Athens.

This catalogue was designed on the occasion of “Mapping Europe”, an initiative of Apeiron Photos and Corbis photo agencies, celebrating the presence of the European Design Awards in Athens. The main theme is the exploration of the idea of borders, boundaries and limits and of Europe as a territory and an idea by a selected group of acclaimed Greek graphic designers.