LOGOTYPE & CORPORATE IDENTITY
Part of an innovative range of specialised services for pharmacists, PharmacyLink.gr is the first pharmacies portal in Greece. The logo, an amalgam of the Greek letter phi (the first letter of ‘pharmacy’) and the @ symbol, visually encapsulates what PharmacyLink stands for, and marks a digital platform with unique capabilities and features. The corporate identity design was based on vintage medicine labels, using their characteristic linear display in contemporary and dynamic manner. Classic printing techniques such as letterpress were used, which, in combination with the typeface, created a conceptual link between the physical space of the traditional Greek pharmacy and the new vistas of e-commerce.
BRANDING & PACKAGING DESIGN
Cat Leader is a new family of high-quality natural cat litter products from Geohellas. The family consists of 8 variants (classic, classic with wild nature aroma, clumping, clumping with wild nature aroma, each in 5kg and 10kg bags), which are exported to more than 15 countries and are available exclusively from pet shops and veterinary clinics. The product’s philosophy can be summed up in a simple phrase: the leading choice for happy cats. And this is precisely the philosophy applied in all the branding for the product – from the design of the logo and the choice of name to the packaging design. The name Cat Leader connotes the premium quality of the products and is a play on the English “cat litter”. The logo, created through the typography, suggests quality and leaves visual space for the star of the product pack, a cat! For the packaging graphics we made an equally abstract but effective choice, which also distinguishes the products from the competition, using the image of an imposing, contented cat combined with bold blocks of colour.
Ηouse of prints,
Designed and produced for Kontorousis Bros, one of Greece’s most important printer with over half a century of history, this paper object is a hommage to the classic «House of Cards» project, by iconic designers duo Charles & Ray Eames.
VISUAL IDENTITY & PROMOTIONAL BROCHURE
A special publication for Villa at Barbati, a premium residence on the island of Corfu, Greece, with the signature architecture of burger-katsota architects for HSL Immobilienbesitz GmbH. The brochure is designed in order to offer various level of information to prospect buyers and it unfolds showcasing the island, the location and the architecture of the residence via the use of custom made maps and typographic elements.
MODplus is a new furniture company based in Greece and distributing its products globally. The press kit is designed in an informative way, giving space to the presentation of the first three products of the company, designed by acclaimed designed Sotiris Lazou.
Company profile for the distinguished photographer Dimitris Poupalos. Instead of creating a traditional portfolio full of photographs, as might have been expected, we decided to do the exact opposite, designing a visually abstract object with no images at all. We designed a visually plain item with no direct photographic references: the packaging –a custom made snazzy bag- is used for the typographic presentation of the photographer’s cv. The two-page brochure the bag encloses, is used as a cd case. The cd contains a portfolio presentation custom-made per recipient, based on who the recipient is. The company profile is completed with a single photograph, different every time: a signed archival print, especially chosen by the photographer, for each recipient.
Green Design Festival 2
Green Design Festival biennial, open-air festival taking place in Athens, which examines the repercussions of climate change through the prisms provided by the different fields of design. The main concept of the campaign is that being “green” is a choice and a responsibility and this is what the plain typographic approach of the phrase “I see green” denotes. Graphic abstraction also serves the point that ecology is economy. The color “green” is absent from all communication tools and the colors used in all executions, were selected based on their minimum level of hazardous metals (barium & copper).
For the press conference a press kit was designed, which emphasized the reuse of materials and the ecological value of an economically produced printed piece: an A3 envelope was turned into a bag to enclode the programme of the festival, which was sewed manually by volunteers. For the signaging of the exhibition space, used newspapers were recycled and converted into pulp manually, greek and latin letters were designed anew and eventually became 3D pulp typography to signage all different areas, as well as a proposal for a sustainable & creative communication.
Green Design Festival 2
Taste Like Greece
Taste Like Greece is an initiative from the Hellenic Foreign Trade Board, designed to promote Greek F&B products internationally. The exhibitors’ catalogue for Greece’s participation in Sial 2012 (Paris) is designed in way that apart from being a repository of contact details, wishes to underline the quality of Greek products and Greek producers seeking their share of the global market. Bound in the style of classic seventies cookbooks, the catalogue is abstract and lean, almost colourless, with a custom-made cliché without printing for the cover illustration. The catalogue was distributed free to visitors and exhibitors at Sial.
VERBAL AND VISUAL IDENTITY
Design of the identity of the programme “Critical Behaviours: the key to our safety” for the building materials company Lafarge. The aim was to encourage safe behaviour among employees of the company, which is a pioneer in prioritising health and safety, through innovative but users-friendly illustrations of important rules & behaviours to be followed.
Logotype for the Dyo Villas on the cliff residential complex in the Cyclades. Its linear aesthetics and clear-cut typeface create a direct visual reference to the architecture of the houses.
You rock me
Menu illustration design.
LOGOTYPE & VISUAL IDENTITY
White Cover is a publishing house presenting small-scale, carbon-neutral books and magazines, around subjects related to the microeconomies of local communities from various part of Greece. The main elements of the logotype and corporate identity are the use of simple monochromatic typography and white papers. The idea is to convey the concept of starting anew, from a white paper.
Home Sweet Home
Carteco is a company distributing innovative materials of architecture & design and works exclusively with field experts. Choosing to overplay the unique client service the company offers, the card is designed as a wish and as an interactive object presenting the ‘ideal’ space to create: home.
Taste Like Greece
Greece's national brand for the promotion of Greek products internationally created for HEPO (Hellenic Foreign Trade Board). The logo is made up of two simple circles: two disks of life, one enclosing the other, the same way life encloses taste. Inspired by every corner of Greece, by every kitchen, by the joyful moments of our people, it symbolizes a plate, the table around which the family gathers, the Sundays of the Greeks, the circle of friends. The main ideas conveyed in all applications (from the t-shirts and memorabilia to the environmental graphics for trade shows and the exhibitors’ catalogues) is that despite of the crisis, Greek producers are trustworthy and that Greek products are of high quality and deserve a share in the international markets.
Create your own xmas yard
This is the xmas card of Yard, an events specialist company based in Athens, Greece. The design idea is based on the creation of a minimal do-it-yourself kit that invites the user to interact with it and create custom wishes. The kit includes a custom-made stencil and various blank cards and the envelope is used for the motivational wishes.
Alfa Roufanis Constructions
The brief called for a total graphic intervention in the underground parking space of a private village of summer houses on the island of Naxos. The location and architecture of the residencies was to be represented through the theme of “sea life”. One different sea creature character was designed residence and consequently per parking space parallel to the depiction of the main theme. The overall design was implemented manually throughout the space, with the use of mural, custom-made stencils.
ENVIRONMENTAL GRAPHICS & CATALOGUE DESIGN
Design Greece is an initiative of the Hellenic Foreign Trade Board (HEPO) for the national promotion Greek design. The concept of the design for the exhibition space was to visually engage designers and prospect clients through the use of keywords denoting mutual benefits within a white cube gallery where best practices were showcased. Accordingly, the catalogue is a 360o view item may be read from both sides, denoting a cohesive quality: the internal dynamism of the industry and the organic connection between design services and successful businesses.
Papasotiriou bookstores, is one of the oldest and biggest bookstore chains in Greece. We were assigned to design a pocket size notebook to be sold mainly at the airport of Athens amongst dozens of tourist guides. Differentiating from a tourist guide, we designed a handy, affordable notebook to present an underplayed image of Athens and appeal to young tourists visiting Athens. We chose to use snapshot photographs to uncover the surreal typographic identity of the city, and designed a little book full of ‘glimpses’ of interesting details of Athens, as if offered by the inhabitant to the ‘guest’ of the city. Abstract phrases become typographic images and function as open calls for exploration of a contemporary European capital discreetly defined by its long history.