Reclaiming the Past,
Regaining the Real festival
CONTEMPORARY MUSIC & VISUAL ARTS FESTIVAL
Design of a logo and poster for the “Reclaiming the Past Regaining the Real” festival, which investigated the point where music touches the visual arts, science and theory, initiating a dialogue between modern musical and artistic trends with new media and technological applications in the arts.
Catalogue for the exhibition “Native Land” of the artists George Tserionis. The design is focused on showcasing the works with a simple and clean typography. A custom-made jacket with multiple folds was created, which can be used as an autonomous artwork but at the same time recalls the idea of a map, the map of the native land.
Green Design Festival 2
Green Design Festival biennial, open-air festival taking place in Athens, which examines the repercussions of climate change through the prisms provided by the different fields of design. The main concept of the campaign is that being “green” is a choice and a responsibility and this is what the plain typographic approach of the phrase “I see green” denotes. Graphic abstraction also serves the point that ecology is economy. The color “green” is absent from all communication tools and the colors used in all executions, were selected based on their minimum level of hazardous metals (barium & copper).
For the press conference a press kit was designed, which emphasized the reuse of materials and the ecological value of an economically produced printed piece: an A3 envelope was turned into a bag to enclode the programme of the festival, which was sewed manually by volunteers. For the signaging of the exhibition space, used newspapers were recycled and converted into pulp manually, greek and latin letters were designed anew and eventually became 3D pulp typography to signage all different areas, as well as a proposal for a sustainable & creative communication.
Green Design Festival 2
The Hell Gate Photography
The Hellgate is a syndication platform and a collective, based in New York, which discovers and represents contemporary photography talent, inspired by the music scene. The visual identity combines the unique elements and features of the company: custom approach to the creative needs of each project, portfolio combination of amateur and professional photographers and a set up different than any other traditional “photo agency”. The logo embraces all these elements and functions as a “personal signature” in all applications of the corporate identity. The cheap papers used, in combination with the gold typography and handmade sketches, create an uncanny effect. The specially designed multi-purpose tool, can be folded in various ways and used as a notebook cover, a cd case and a A4 folder.
Nina Robinson @ The Hellgate
The Hellgate Photography is a production company based in New York, functioning as a collective and as a unique syndication platform, which discovers and represents compelling art inspired by music. This poster is the first in a series and its aim is to introduce the work of photographer Nina Robinson to the clients of the Hellgate. Instead of showcasing photographs, a custom illustration is designed inspired by the work of Robinson, which is characterized by visual simplicity and strong narrative. The main concept is to introduce each photographer via a custom illustration, which recalls the idiosyncratic philosophy of the Hellgate Photography.
Environmental graphic design for the art exhibition on art nouveau and modernity, called “Paris 1900” organized by the National Gallery of Greece and designed by architect Loretta Gaitis. Re-inventing typographic and graphic elements of the 19th century, a new visual language was created recalling the optimism and prosperity of the time.
VISUAL IDENTITY & EXHIBITION CATALOGUE
A group show by 80 Greek artists organised by the Hellenic Ministry of the Environment. The logo is a symbol of synergies: art+nature, artists+the environment, art+the State. The plus (+) symbol is the connective tissue and a positive force. Custom typography was inspired by geometric symbols found both in nature and in art. Using environmental friendly papers and printing methods, this project brings together art and graphic design in an eco-conscious manner. All papers are 100% recyclable and are used in an eco-nomic manner: the envelope is the invite and it includes the programme. The catalogue has two parts: handwritten poems and the artworks underlining the concept of synthesis.
LOGOTYPE & INVITATION
Invitation for the exhibition Hellcuts by Nikos Palaiologos. Nikos' works are collages to represent archetypical figures, monsters and imaginary creatures. The logotype is based on the typographic reading of the shape of the works. Accordingly, ,the invitation designed, is intended as a functional and creative interaction with its recipients, as if to invite them to be part of the exhibition.
The Hell Gate Photography
Corporate identity for a unique syndication platform and a collective, based in New York, which discovers and represents international contemporary talent, inspired by the music scene. The applications of the corporate identity are based on the use of gold powders and custom made sketches, while the specially designed jacket can be folded in various ways and be used as a notebook cover, a cd case and a A4 folder.
Land of Promise
A group art show curated by Iliana Fokianaki, which took place during ReMap2, a contemporary art platform, taking place in a derelict area of downtown Athens parallel to the Athens Biennale. The exhibition space was an abandoned hotel and ex-psychiatric hospital called “Serenity”. The catalogue was published after the exhibition ended as a documentation of the project. The jacket is also a poster, which shows the exterior of the building and holds the exhibition texts, while the main body is designed to show the participating artists and their work. A no-budget production and a design approach which connects the curator’s idea for a “Land of Promise” which always fails its promise.
Dimitris Pikionis (1887-1968)
Dimitris Pikionis was –and still remains- one of Greece’s most iconic architects. This is the catalogue designed on the occasion of a big retrospective of his auvre –as an architect and a painter- at the Benaki Museum. The design opted for a simple white cover while all the information became part of the jacket, which shows one of Pikionis’ handmade sketches for one of his most emblematic works (pencil on paper, 1954-1958, study for the pathway of Saint Dimitrios Loubadiaris church).
IDEA | TOPOS
Environmental graphics design for the IDEA | TOPOS citizens information stand at the 1st Pan-Hellenic Place Marketing & Branding Conference (March 2012, Volos). The stand, a natural point of connection between members of the public and the topic of the conference, was located on Volos beach inside an outdoor inflatable construction. The area had to be signposted outside and inside, where zones for different activities had to be created through signage alone. The public also had the opportunity to observe the proceedings by live streaming and find out more about applied examples of the subject of the conference (city branding, place & city marketing, architecture, urban design, graphic applications etc.) from audiovisual material and books. The signage was designed on the basis of a stencil system created and implemented in situ in collaboration with volunteers working by hand.
ENVIRONMENTAL GRAPHICS & CATALOGUE DESIGN
Design Greece is an initiative of the Hellenic Foreign Trade Board (HEPO) for the national promotion Greek design. The concept of the design for the exhibition space was to visually engage designers and prospect clients through the use of keywords denoting mutual benefits within a white cube gallery where best practices were showcased. Accordingly, the catalogue is a 360o view item may be read from both sides, denoting a cohesive quality: the internal dynamism of the industry and the organic connection between design services and successful businesses.
Ηellenic Radio: 70 years
Hellenic Radio (ERA) is the National Public Radio of Greece with international coverage. ERA was founded in 1938 and it is a network of eleven different radio stations serving news, entertainment and education. For the commemoration of the 70th anniversary of ERA, busybuilding was assigned to design the logo and environmental graphics of the retrospective exhibition and the landmark catalogue. We designed a visually concrete catalogue, placing the role of the radio in the core of the image. Having to deal with a very ‘sensitive’ (nationally important) archive never presented before, we focused on creating an accessible and celebratory visual history. The plain and vivid typography served as the visual platform to complement the archive and set a historical pace. The catalogue was printed in 10.000 copies, sold out in a month and is now out-of-print.
Where is the art?
“Where is the art?” was a group exhibition based on art studio visits across Athens, curated by Sarah Ettlinger, as part of ReMap 1. The design concept was to create an interactive customisable catalogue, which could be completed by its user in each of his/her visits in each artist studio. We asked participating artists to create a personal stamp and postcard of their final work, which was manually inserted in each copy upon each visit. Each book then, was gradually created by the visitor and the artist, resulting in a unique customised item for each visitor, which encapsulated the personal experience of their visit.
What remains is future
FANZINE, ISSUE 0
The contemporary art exhibition “What remains is future” curated by Nadja Argyropoulou, was organised as an invitation to young Greek artists to occupy and reorganise with their works one of the most distinctive and interesting places of educational activity in modern Greek history: the Arsakios Teachers Academy of Patras. A main tool for expanding the scope of the exhibition was a series of four fanzines published successively during the show. Busybuilding was invited to design issue nuber 0 (the last fanzine published at the closing of the exhibition) which included reviews and a survey/art project on the public that visited it.
Jazz by Guy Le Querrec
Visual identity and envirtonmental graphic design for the solo show of iconic Magnum photographer, Guy Le Querrec, in Technopolis, Athens.
This catalogue was designed on the occasion of “Mapping Europe”, an initiative of Apeiron Photos and Corbis photo agencies, celebrating the presence of the European Design Awards in Athens. The main theme is the exploration of the idea of borders, boundaries and limits and of Europe as a territory and an idea by a selected group of acclaimed Greek graphic designers.