The website is the basic hub of all the chef's activities, it should thus be dynamic, user friendly, allowing easy recipe search and at the same time interactive, taking advantage of his dynamic presence in social media.
Because of the size and heterogeneity of the content, the project was quite complex. Basic design goal was the organization of the information, the photographic emphasis on food and on the Chef and, finally, the creation of a cooking portal in a dynamic and responsive platform. This resulted in a simple but dense in information main menu, with a unique advanced search tool for recipes and a look & feel designed to refer to a one-page website. By just scrolling down, the user can see apart from recipes, the Chef’s calendar, his web broadcasts and his open dialogue in social media. The emphatic typography combined with carefully selected pictures and the high functionality of the website, create a distinct and strong internet presence, as well as a community of users, since the user can create his own profile, his own "recipe book", can upload recipes and grade recipes that are created by the Chef or by other users.