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Akis Petretzikis
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PUBLICATION

Design for the chef’s Akis Petretzikis first book, aiming to bring to light the work of the distinguished chef, highlighting his style in terms of both content and design. The first step was to study the recipes and propose a concept for their presentation. As a result, the recipes were grouped according to “occasions”. Next, the design identity of the book was determined and the shooting of the recipes organized, in collaboration with the photographer Dimitris Poupalos and the food stylist Tina Webb. The client’s brief called for a cookbook different from any other in the Greek market, greatly informative and at the same time functional and concise. The design direction chosen functions synthetically, integrating all these elements and proposing a book that reflects the chef’s personality and communication style.

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