Redesign of the graphics for the Who Cares family of cat litter products from Geohellas. The family consists of 6 natural, low-price variants (classic, classic with lavender aroma and clumping, each in 5kg and 10kg bags), which are exported to more than 15 countries and are available exclusively from supermarkets. A simple, abstract approach with a touch of vintage typography.
BRANDING & PACKAGING DESIGN
Cat Leader is a new family of high-quality natural cat litter products from Geohellas. The family consists of 8 variants (classic, classic with wild nature aroma, clumping, clumping with wild nature aroma, each in 5kg and 10kg bags), which are exported to more than 15 countries and are available exclusively from pet shops and veterinary clinics. The product’s philosophy can be summed up in a simple phrase: the leading choice for happy cats. And this is precisely the philosophy applied in all the branding for the product – from the design of the logo and the choice of name to the packaging design. The name Cat Leader connotes the premium quality of the products and is a play on the English “cat litter”. The logo, created through the typography, suggests quality and leaves visual space for the star of the product pack, a cat! For the packaging graphics we made an equally abstract but effective choice, which also distinguishes the products from the competition, using the image of an imposing, contented cat combined with bold blocks of colour.